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Home / Business, Economics & Globalization / Architectural Design Elements Impact on Customer Behavior in Beauty Retail

Architectural Design Elements Impact on Customer Behavior in Beauty Retail

Abstract

Architectural design plays a critical role in shaping consumer behavior, influencing customer engagement, emotional connections, and decision-making processes. This study explores the key theme of how architectural design elements—lighting, spatial layout, sensory stimuli, and digital interfaces—affect consumer experiences and brand perception in beauty retail environments. However, research often examines these factors individually, failing to consider their combined effects. The beauty retail sector, including brands such as Sephora, relies on immersive design strategies to enhance customer satisfaction and brand loyalty. This study employs a systematic review, synthesizing literature from Google Scholar, Scopus, Web of Science, and Emerald Insight to identify patterns and research gaps. Key findings show lighting shapes brand identity and mood, store layout guides movement, sensory design enhances emotional engagement, and digital tools personalize experiences. These insights emphasize the importance of aesthetic coherence and psychological design strategies in guiding consumer choices. Future research can incorporate quantitative eye-tracking experiments to measure consumer attention in different layouts and qualitative ethnographic studies to observe real-time customer responses in the beauty retail environment.

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Discipline Business, Economics & Globalization Tags architecture, beauty retail, consumer behavior, Featured Studies, sensory design, spatial layout
  • Sadaf Mostajabian
  • May, 2025

About Author

  • Sadaf Mostajabian
    Sadaf Mostajabian

    Sadaf Mostajabian has a strong academic and professional background in architecture, combining expertise in design, sustainable construction, and interior spaces. She earned a Master of Architecture f...

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Picture of Sadaf Mostajabian

Sadaf Mostajabian

Sadaf Mostajabian has a strong academic and professional background in architecture, combining expertise in design, sustainable construction, and interior spaces. She earned a Master of Architecture from the University of Tehran, gaining knowledge in spatial planning and built environment design, and further pursued a Master of Arts in leadership at Trinity Western University in Canada. After starting work on homes businesses and cultural learning facilities, she dedicated her focus to the combination of design excellence with usability. Sadaf Mostajabian works on multidisciplinary teams focusing on architectural design as well as project coordination alongside interior design responsibilities. She meets with clients along with controlling conceptual work while inspecting construction to validate projects fulfill user needs and maintain professional standards. Her research explores connections between architecture, leadership, and organizational development, emphasizing design’s influence on leadership effectiveness. She studies transformational and servant leadership models to enhance teamwork and decision-making in design-driven industries. By integrating leadership principles into architecture, she aims to create collaborative and efficient work environments. Sadaf Mostajabian was a finalist in a post-COVID-19 design competition, focusing on spaces for children with her design addressing safety, adaptability, and engagement in public environments. She remains committed to innovation, inclusivity, and strategic growth in architecture and leadership. https: //orcid.org/0009-0003-2541-2714
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Picture of Sadaf Mostajabian

Sadaf Mostajabian

Sadaf Mostajabian has a strong academic and professional background in architecture, combining expertise in design, sustainable construction, and interior spaces. She earned a Master of Architecture from the University of Tehran, gaining knowledge in spatial planning and built environment design, and further pursued a Master of Arts in leadership at Trinity Western University in Canada. After starting work on homes businesses and cultural learning facilities, she dedicated her focus to the combination of design excellence with usability. Sadaf Mostajabian works on multidisciplinary teams focusing on architectural design as well as project coordination alongside interior design responsibilities. She meets with clients along with controlling conceptual work while inspecting construction to validate projects fulfill user needs and maintain professional standards. Her research explores connections between architecture, leadership, and organizational development, emphasizing design’s influence on leadership effectiveness. She studies transformational and servant leadership models to enhance teamwork and decision-making in design-driven industries. By integrating leadership principles into architecture, she aims to create collaborative and efficient work environments. Sadaf Mostajabian was a finalist in a post-COVID-19 design competition, focusing on spaces for children with her design addressing safety, adaptability, and engagement in public environments. She remains committed to innovation, inclusivity, and strategic growth in architecture and leadership. https: //orcid.org/0009-0003-2541-2714
Know More

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