ABC Inc. is the pseudonym for a Canadian professional services firm with over 30 years nation-wide presence indicating a strong presence and need for its services in the market. However, trade wars, protectionism, intense competition, lawsuits, and disruptive strategies by new entrants and smaller businesses are affecting ABC and its branches. COVID-19 also presented both challenges and new opportunities. Transformation advisory is one of the core and major practices of ABC, having both internal and external effects; therefore, aligning the core elements of the practice and introducing changes necessary in practice – backed by academic models may play a crucial role in ABC’s success. This qualitative, investigative paper showcases ABC’s analysis on its capabilities as a major player in the professional services industry and explores ways to improve the transformation advisory practice through correlation and alignment of finance, talent, and technology departments. The outcome of this assessment and research highlights the type of changes and re-organizational elements needed for ABC to protect itself from threats, to expand, and to succeed with strategic recommendations for each area of practice.
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