The relevance of socially conscious message songs relies on their ability to raise awareness, provoke thoughts, and inspire actions thus leveraging the influence of music in addressing pressing societal issues and catalyzing positive change within societies. To add to their artistic value, such songs play a significant role in the collective unconscious, profoundly molding the opinions, habits, and outlook of the entire community. Understanding the critical role of socially conscious message songs can always be emphasized through further and higher education in arts and social psychology, as well as formal and informal discussions in public policy. To facilitate a better understanding of such critically important songs, this paper looks at the effect of message songs on public attitude, which has an extensive bearing on the development of positive social change and justice. Message song, a term coined by Mosi Dorbayani (2018), refers to songs, the lyrics of which are challenging social norms, social injustice, promoting empathy, understanding and tolerance – the songs that motivate communities to align their actions, attitudes, beliefs, and societal behavior for change – to create a better, inclusive, and peaceful world for all. This paper looks at the role of message songs and their connection with emotional resonance, empathy, cognitive processing and attitude change, and highlights social identity and collective action amongst other factors.
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Dr. Mosi Dorbayani earned his Doctor of Philosophy from the University of Salford, in Manchester, with specializations in cultural diplomacy, public policy, and project management, and holds graduate qualifications at the master's level in business economics from Harvard University. He has a Master of Business Administration from Aston University, in Birmingham; Master of Science in psychology from the University of Wolverhampton, UK; and a Master of Laws in international law from University of Sunderland, UK. Dr. Mosi Dorbayani conducted his postdoctoral research studies in law and cultural diplomacy at the University of Lisbon, NOVA School of Law in Portugal, is a member of the International Bar Association, has been pedagogically certified in Teaching Higher Education by Derek Bok Center – Harvard University, and is certified in Public Financial Management, by the International Monetary Fund. He holds a CPHR designate and as a goodwill Ambassador to several UN-affiliated organizations, Dr. Mosi Dorbayani advocates for the Universal Declaration of Human Rights Education, cultural diplomacy, and is an expert member of the Academic Council on the United Nations System, as well as the 2010 Human Rights Hero Award recipient, conferred by UHR at the United Nations in Geneva. ORCID: https://orcid.org/0000-0002-8362-1034
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