Recognition Perspectives on Sri Lankan Software Company Employee Performance

Dushianthi Madonna Samasundera is a highly motivated and results-driven marketing professional with almost a decade of experience in brand management, marketing communication, public and media relations, and advertising. She is skilled in developing and executing successful marketing campaigns that have resulted in significant business growth and increased revenue in major Financial Institutions in Sri Lanka. She possesses exceptional communication abilities and a keen eye for current market trends which has helped her to be successful in the industry. Madonna started her career at the Merchant Bank of Sri Lanka which is one of the prominent financial institutions as a Marketing Coordinator. She was able to build her career by climbing the career ladder smoothly where she was promoted to Assistant Brand Manager. Later she joined Siyapatha Finance as an Assistant Manager- Branding where she spearheaded the branding and marketing division of the company. Madonna completed her Bachelor of Arts in Social Science at the Open University of Sri Lanka. She pursued her passion for marketing by obtaining her Chartered Institute of Marketing (CIM) credential in the UK in 2015. Later she obtained her Master of Business Administration from the University of Colombo which is one of the leading public universities in the country. She came to Canada to explore her desire to get international educational experience where she completed a graduate degree in business leadership. Madonna aims to become one of the industry's most influential marketers by guiding businesses in implementing new marketing practices that effectively grow their brands.