Motivation Model to Raise Productivity in the Iranian Offshore Oil Sector

The success and development of different organizations in the competitive world depend on designing and using strategies according to their capabilities. Productivity is one of these strategies. Productivity as the output of human and organizational systems, will be achieved when functional and behavioral processes are improved and can manage the processes efficiently. The basic part of productivity in an organization is its employees. Meanwhile, personnel motivation has an axial role. The purpose of this research is to propose a model to raise the human force productivity based on factors influencing the motivation in an Iranian offshore oil company. The research question is whether there is a significant relationship between personnel needs and their motivation, and whether motivation influences productivity. This is applied research using a descriptive survey. The participants of this research include all personnel, operational managers, and strategic managers of an Iranian offshore oil company. The information-gathering method is based on a questionnaire. After proposing the theoretical topics, a questionnaire including 41 questions was delivered to 130 personnel and 15 operational managers. Then another questionnaire was delivered to 26 strategic managers of the company and experts of productivity science. This action research provided an opportunity to challenge existing assumptions about the relationship between personnel needs and their motivation, focusing on organizational productivity. Findings recommend executive and research suggestions be examined for implementation.