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Home / Leadership, Management & Organizations / Leadership Style Impact on Employee and Customer Satisfaction in the Service Industry

Leadership Style Impact on Employee and Customer Satisfaction in the Service Industry

Abstract

This study explores the relationship between leadership styles, employee, and customer satisfaction in service organizations where face-to-face interactions are crucial for success. Research shows transformational leadership enhances employee satisfaction, reduces turnover, and leads to improved customer experiences (González-Cruz et al., 2019; Krishna et al., 2022), while transactional leadership limits long-term employee engagement (González-Cruz et al., 2019; Krishna et al., 2022). The analysis of seven peer-reviewed studies published between 2014 and 2024 identified key themes related to transformational leadership effectiveness, employee motivation, and the impact of leadership in various cultural contexts. These findings highlight how leadership directly influences employee engagement, subsequently affecting both organizational success and customer satisfaction (Chi & Gursoy, 2009; Dulewicz & Higgs, 2005). The findings underscore effective leadership fosters positive work environments, benefiting both customers and overall business performance. These insights are particularly relevant for service industries, where employee satisfaction translates into better service interactions and financial outcomes. Future studies can focus on the long-term effects of leadership styles using quantitative surveys and qualitative case studies, considering cultural and contextual factors.

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Discipline Leadership, Management & Organizations Tags customer satisfaction, employee satisfaction, Featured Studies, leadership style, service industry
  • Shiva Marefatyzanjani
  • May, 2025

About Author

  • Shiva Marefatyzanjani
    Shiva Marefatyzanjani

    Shiva Marefatyzanjani is an accomplished brand and marketing manager and foreign commercial affairs manager with a bachelor's degree in management and further pursuing a master’s degree in leadership...

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Picture of Shiva Marefatyzanjani

Shiva Marefatyzanjani

Shiva Marefatyzanjani is an accomplished brand and marketing manager and foreign commercial affairs manager with a bachelor's degree in management and further pursuing a master’s degree in leadership where she researched service industry employee and customer satisfaction related to leadership styles. Shiva Marefatyzanjani has developed professional abilities through her time at the three renowned companies RootLan, Daya Behara, and Jalice to handle foreign trade relations, direct sales teams, and design effective marketing measures. Shiva Marefatyzanjani developed extensive knowledge about market changes, branding principles, and sales optimization techniques throughout her professional experience. The core principles of her leadership approach are based on transformational leadership to empower team members while inspiring them to achieve organizational objectives. She remains dedicated to progressive learning both personally and professionally inspired by the leaders in her industry. Shiva Marefatyzanjani intends to advance in leadership positions while pursuing business expansion across global markets and promoting sustainable business practices and is committed to becoming a thought leader in leadership and management, influencing industry practices, and advocating for innovative approaches to organizational growth. https://orcid.org/0009-0003-5335-4304
Know More
Picture of Shiva Marefatyzanjani

Shiva Marefatyzanjani

Shiva Marefatyzanjani is an accomplished brand and marketing manager and foreign commercial affairs manager with a bachelor's degree in management and further pursuing a master’s degree in leadership where she researched service industry employee and customer satisfaction related to leadership styles. Shiva Marefatyzanjani has developed professional abilities through her time at the three renowned companies RootLan, Daya Behara, and Jalice to handle foreign trade relations, direct sales teams, and design effective marketing measures. Shiva Marefatyzanjani developed extensive knowledge about market changes, branding principles, and sales optimization techniques throughout her professional experience. The core principles of her leadership approach are based on transformational leadership to empower team members while inspiring them to achieve organizational objectives. She remains dedicated to progressive learning both personally and professionally inspired by the leaders in her industry. Shiva Marefatyzanjani intends to advance in leadership positions while pursuing business expansion across global markets and promoting sustainable business practices and is committed to becoming a thought leader in leadership and management, influencing industry practices, and advocating for innovative approaches to organizational growth. https://orcid.org/0009-0003-5335-4304
Know More

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