Private higher education institutions have been a focus of scholars because of their increasing closures due to the lack of financial sustainability. Researchers have demonstrated these closures limit society’s choices in higher education and have yet been able to explore the perceptions of leaders of a small private university in Canada regarding their university’s financial sustainability. The purpose of this study was to explore these perceptions using Kaplan and Norton’s balanced scorecard conceptual framework to analyze its four perspectives, particularly its financial perspective. Using the qualitative, descriptive, single case study, data from these leaders were collected from focused interviews. The results of these analyses indicated the importance of international students to grow enrollment, support services needed by the international students, and the agile architecture structures required to provide services such as writing and language support, housing and visa support, and mental health and well-being support. Small private universities in Canada may benefit from the results of this study demonstrating the need for enhanced support services for the international students who are critical to their financial sustainability, and thus the retention of more choices in institutions of higher education in Canada.
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Dr. Hyne-Ju Huizenga has extensive business management experience from 1990 until retiring in 2018. She served in operational capacities including marketing manager working alongside the national marketing director for a notable BC Lions/TSN campaign collaboration. She stabilized operations, facilitated change management for struggling units, and helped brand transitions through mergers and acquisitions. Dr. Hyne-Ju Huizenga is an alumnus of Harvard University, where she completed the Public Leadership program under the tutelage of Ronald Heifetz. She obtained both her Bachelor and Master of Arts in leadership from Trinity Western University and completed her Doctor of Philosophy in management with a leadership and organizational change specialization from Walden University. Dr. Hyne-Ju Huizenga’s research focus is on the balanced scorecard and its financial, customer, internal process, and learning and growth perspectives. Her expertise is on sustainability and growth for higher education institutions dependent on international enrolment, needing agile architecture in its support structures. She has collaborated on resilience and strengths-based approaches with higher education institutions in Asia, Africa, and America. Currently, Dr. Hyne-Ju Huizenga is a professor in Trinity Western University’s Master of Arts in leadership program business stream, foundational, and capstone courses. ORCID: https://orcid.org/0009-0008-4490-856X
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