Pun Fun Lam has a decade of experience in the media industry, having worked with top-tier agencies across Hong Kong. Throughout her career, Pun Fun Lam has developed expertise in media strategy, cost negotiations, and leading teams to deliver impactful advertising solutions. Her experience spans working with major local and international clients, helping them achieve competitive advantages through innovative media strategies and insights. Pun Fun Lam holds a Bachelor of Social Sciences in communications specializing in public relations and advertising from Hong Kong Baptist University, as well as a Master of Arts in leadership in the business stream from Trinity Western University in Canada. Her professional vision is to lead teams in a way that nurtures creativity and maximizes contributions, while her leadership philosophy emphasizes relationship-building, performance, and team satisfaction in high-stress environments.