Pui Fung Cheung boasts over a decade of experience in business management and marketing, collaborating with leading brands such as Abbott, Darlie, and Balmain Paris Hair Couture. His extensive managerial expertise spans brand marketing, consumer insights, product innovation, digital marketing, and e-commerce. Through his adept marketing strategies, Pui Fung Cheung has consistently driven growth for his companies. He has held managerial positions in Hong Kong, China, and Canada, gaining significant leadership experience in international business and managing cross-cultural teams. Pui Fung Cheung is an alumnus of the Chinese University of Hong Kong, where he earned a Bachelor of Business Administration with a major in marketing and financial engineering, and a minor in journalism and communication. He also holds a Master of Arts in leadership from Trinity Western University and a Master of Science in information technology management from Belhaven University where he achieved a GPA of 4.0 in both master’s degrees. Currently, Pui Fung Cheung serves as the marketing manager at CAC Naturals Food, where he focuses on international trading and e-commerce between Canada and China, leveraging his extensive education and professional expertise to benefit the business. https://orcid.org/0009-0001-9971-3398