Mehertaj Salma Ahmed has a media and brand strategy background with fifteen years of industry experience across media, advertising, and brand building. Her work includes working with global top-ranking foreign policy think tanks and as a creative director at advertising agencies in Dubai and India. Meher's portfolio includes campaign work for international brands including Disney, Coca-Cola, McDonald and personal branding for celebrities such as Priyanka Chopra Jonas and AR Rahman (Academy and Grammy Winner). In academia, Meher Ahmed has completed a Master of Arts in business leadership at Trinity Western University, Canada, while also collaborating with the university as a technology partner. Beyond this, as the co-founder of JOISS, Meher Ahmed is dedicated to promoting academic communities fostering inclusivity and cultivating diversity within academic circles.