Lai Lai Hung is a seasoned marketing and business development professional with over 20 years of experience across diverse industries, including food and beverage, automobiles, and education in Hong Kong and China. Her extensive expertise spans corporate communications, online and offline marketing, and fostering strategic business partnerships. Over the years, she has developed strong relationships with media, significantly enhancing brand visibility and reputation across various platforms. Currently, Lai Lai Hung is pursuing a Master of Arts in leadership business stream at Trinity Western University in Canada, building on her earlier academic foundation—a Bachelor of Social Sciences in psychology from the University of Hong Kong. Her leadership studies focus on transformational leadership in practice, equipping her with advanced skills to drive positive change within businesses. Her multilingual proficiency in Cantonese, Mandarin, and English, along with her knowledge of Japanese, further enhances her global business acumen. In addition to her professional work, she actively volunteers at the Regional Animal Protection Society (RAPS) in Richmond, British Columbia, supporting the community through her involvement in animal welfare and adoption programs. ORCID: https://orcid.org/0009-0008-7433-9193