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Transformational Leadership Perspectives on Artificial Intelligence Use in Hong Kong’s Corporate Communications Sector

Abstract

This study explored the role of transformational leadership (TL) in facilitating the integration of artificial intelligence (AI) in Hong Kong’s corporate communications sector. Leaders played a pivotal role in navigating the challenges of integrating AI into the workplace within Hong Kong’s corporate communications sector. This research examined how leaders could leverage AI to address these challenges successfully from employees’ perspectives. This study employed a qualitative research design using open-ended questionnaires to explore TL perspectives on AI integration in Hong Kong’s corporate communications sector, with data collected from participants experienced in the corporate communications sector. The findings showed employees encountered several constraints in AI integration, such as low digital literacy. However, the findings also highlighted leadership can guide AI adoption to succeed through transparent communication, empowerment, and fostering an innovative culture. The research provided valuable insights into the leadership dynamics needed during the digital transition, suggesting the successful integration of AI in the corporate communications sector not only addressed operational challenges but also promoted a culture of continuous improvement within the organization and could ultimately lead to successful organizational transformation in the digital era. This study concluded TL positively influences AI integration in the corporate communications sector, providing valuable insights into current practices and highlighting areas for future research on leadership approaches in enhancing AI adoption and effectiveness.

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  • Lai Lai Hung

    Lai Lai Hung is a seasoned marketing and business development professional with over 20 years of experience across diverse industries, including food and beverage, automobiles, and education in Hong Kong and China. Her extensive expertise spans corporate communications, online and offline marketing, and fostering strategic business partnerships. Over the years, she has developed strong relationships with media, significantly enhancing brand visibility and reputation across various platforms. Currently, Lai Lai Hung is pursuing a Master of Arts in leadership business stream at Trinity Western University in Canada, building on her earlier academic foundation—a Bachelor of Social Sciences in psychology from the University of Hong Kong. Her leadership studies focus on transformational leadership in practice, equipping her with advanced skills to drive positive change within businesses. Her multilingual proficiency in Cantonese, Mandarin, and English, along with her knowledge of Japanese, further enhances her global business acumen. In addition to her professional work, she actively volunteers at the Regional Animal Protection Society (RAPS) in Richmond, British Columbia, supporting the community through her involvement in animal welfare and adoption programs. ORCID: https://orcid.org/0009-0008-7433-9193

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  • Chuen Wai Lo

    Chuen Wai Lo has over two decades of experience as a spokesperson and regulator with Hong Kong’s central bank and stock exchanges. With a solid foundation in the banking and financial sectors, she is highly regarded for her advanced media and public relations expertise, as well as her extensive knowledge of banking policies and regulations. Chuen Wai Lo successfully led high-profile media campaigns, managed public enquiry and bank complaint centers, and addressed sensitive individual bank complaint cases, all aimed at promoting the stability and integrity of Hong Kong’s financial system. Chuen Wai Lo holds a Bachelor of Finance degree from the University of Hong Kong. She further developed her leadership capabilities through a Master of Arts in leadership from Trinity Western University, where she broadened her business leadership expertise and gained valuable insights by engaging with peers from diverse cultural backgrounds. ORCID: https://orcid.org/0009-0004-8163-3025

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  • Wai Yu Fung

    Wai Yu Fung has a decade of experience directing a prominent advertising agency in Hong Kong in both the public and private sectors of the advertising industry. Wai Yu Fung took on leadership responsibilities, including casting vision and inspiring and managing teams. She led cross-functional teams of designers, strategists, and copywriters, ensuring all members aligned with the company's goals. Wai Yu Fung earned a Bachelor of Arts in fashion design from Hong Kong Polytechnic University. She moved to Canada to expand her horizons and enhance her professional skills with a Master of Arts in leadership business stream from Trinity Western University, an organized academic endeavour to enrich her insight into leadership dynamics and position her as a distinguished talent in new advertising sectors. Currently, Wai Yu Fung prioritizes cross-departmental collaboration to align all teams towards shared objectives, believing a collaborative framework and strong communication and leadership skills are essential for successful campaigns and overall business success. ORCID: https://orcid.org/0009-0002-7018-2906

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  • Kit Ming So

    Kit Ming So earned her Bachelor of Science degree in hotel and restaurant management from California State Polytechnic University Pomona and graduated with a Cum Laude honor in 2007. She is currently pursuing a Master of Arts in leadership, reflecting her dedication to academic excellence. Kit Ming So has trained professionally in the hospitality industry at the prestigious London Hotel West Hollywood in California. She began her journey as a front office representative to refine her customer service and operational skills. Her dedication and leadership qualities led to a promotion, and she eventually became the front office manager, responsible for overseeing daily operations and ensuring a superior guest experience. This role was a significant milestone in Kit Ming So’s career, as she further developed her expertise in customer relations while contributing to the hotel's renowned reputation for excellence. Since 2010, Kit Ming So had the privilege of being part of Union Metal Products International, a cookware business founded in 1995. Her responsibilities have primarily involved promoting the company’s products and image, managing client relations, and overseeing sales order management. These roles have built her strong relationships with customers across various countries while ensuring the company’s high-quality cookware products are well-represented in the market. Through her work, Kit Ming So has contributed to the company’s growth and reputation for excellence, helping to maintain their commitment to delivering premium products exceeding global customer expectations. ORCID: https://orcid.org/0009-0007-7155-8035

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  • Po Shan Kwan

    Po Shan Kwan is a seasoned business professional with nearly two decades of experience in wealth management within the Hong Kong financial sector. Incorporating people-centric stewardship with expertise in strategic development, she led cross-functional teams and implemented value-driven business plans to foster growth and transformation. In her career trajectory, she demonstrated a strong commitment to establishing collective efforts through empowerment, ensuring the achievement of shared goals. Po Shan Kwan completed a Bachelor of Science in biology from the Hong Kong University of Science and Technology, as well as a Master of Arts in leadership business stream from Trinity Western University in Canada, pursuing her aspiration to be a transformational servant leader through continuous learning and professional development. Adept at collaborating with elites from diverse backgrounds and cultures, she excels at fostering an inclusive environment and promoting creative problem-solving. Po Shan Kwan’s strong work ethic, interpersonal skills, and strategic mindset make her a valuable asset to any organization seeking sustainable success. ORCID: https://orcid.org/0009-0002-4271-1567

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Picture of Lai Lai Hung

Lai Lai Hung

Lai Lai Hung is a seasoned marketing and business development professional with over 20 years of experience across diverse industries, including food and beverage, automobiles, and education in Hong Kong and China. Her extensive expertise spans corporate communications, online and offline marketing, and fostering strategic business partnerships. Over the years, she has developed strong relationships with media, significantly enhancing brand visibility and reputation across various platforms. Currently, Lai Lai Hung is pursuing a Master of Arts in leadership business stream at Trinity Western University in Canada, building on her earlier academic foundation—a Bachelor of Social Sciences in psychology from the University of Hong Kong. Her leadership studies focus on transformational leadership in practice, equipping her with advanced skills to drive positive change within businesses. Her multilingual proficiency in Cantonese, Mandarin, and English, along with her knowledge of Japanese, further enhances her global business acumen. In addition to her professional work, she actively volunteers at the Regional Animal Protection Society (RAPS) in Richmond, British Columbia, supporting the community through her involvement in animal welfare and adoption programs. ORCID: https://orcid.org/0009-0008-7433-9193
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Picture of Lai Lai Hung

Lai Lai Hung

Lai Lai Hung is a seasoned marketing and business development professional with over 20 years of experience across diverse industries, including food and beverage, automobiles, and education in Hong Kong and China. Her extensive expertise spans corporate communications, online and offline marketing, and fostering strategic business partnerships. Over the years, she has developed strong relationships with media, significantly enhancing brand visibility and reputation across various platforms. Currently, Lai Lai Hung is pursuing a Master of Arts in leadership business stream at Trinity Western University in Canada, building on her earlier academic foundation—a Bachelor of Social Sciences in psychology from the University of Hong Kong. Her leadership studies focus on transformational leadership in practice, equipping her with advanced skills to drive positive change within businesses. Her multilingual proficiency in Cantonese, Mandarin, and English, along with her knowledge of Japanese, further enhances her global business acumen. In addition to her professional work, she actively volunteers at the Regional Animal Protection Society (RAPS) in Richmond, British Columbia, supporting the community through her involvement in animal welfare and adoption programs. ORCID: https://orcid.org/0009-0008-7433-9193
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