International Law and the Protection of Cultural Diversity

In today’s globalized world, preserving and protecting cultural diversity is crucial, as cultural appreciation and cultural appropriation are intricate issues that require the intervention of international law to be addressed effectively. This essay examines the crucial role played by international law in safeguarding cultural diversity, focusing on international K-pop consumers as a case study. UNESCO has been at the forefront of promoting cultural diversity and preventing discrimination. International legal frameworks like the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions prioritize facilitating favourable conditions for cultures to prosper freely while maintaining states’ autonomy in promoting cultural diversity. However, balancing cultural diversity promotion with individual freedom of expression poses challenges, as cultural practices transcend national boundaries, making regulation difficult. A qualitative study of international K-pop consumers reveals two self-authorization strategies: reforming and restraining. Reforming strategies involve problematizing cultural appropriation, raising awareness, and advocating for change. Consumers adopting these strategies actively learn about and appreciate minority cultures, challenge stereotypes, and support marginalized voices. Conversely, restraining strategies focus on avoiding endorsing problematic behaviours, critiquing misrepresentation, and prioritizing responsible consumption. These selfauthorization strategies align with international law’s objectives in protecting cultural diversity. By engaging in reforming and restraining strategies, consumers contribute to the ongoing conversation on cultural sensitivity and inclusivity. They play an active role in promoting empathy, challenging stereotypes, and fostering awareness within society. Ultimately, consumers become agents of change, fostering a culturally diverse and harmonious world that values and celebrates the richness of every culture.